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Speakers and Agenda

Programme, Speakers and Event Highlights

A power-packed programme awaits you in Malta and we are just about to finalise the agenda. So come back shortly to discover our speakers and agenda details here. Our core topics will be:

  • Travel & Geopolitical Trends – Understand their impact on our industry
  • AI Revolution – From automation to workforce transformation
  • Next-Gen Travelers – What’s shaping their demands and behaviors
  • Leadership –  Mindfulness & Resilience for lasting success

Detailed Day-by-Day Agenda

Agenda 7 November 2025

All Day

Individual Arrival

9 am - 4 pm

Business Travel Meeting
Only for German and international LCC agencies holding the Business Travel license - registration needed

1 pm - 5 pm

LCC VIP Excursion (fully sponsored)
Discover a hidden paradise along with fellow attendees-taste, feel and breathe Malta from the inside out. Limited to 100 attendees, pre-registration required

3 pm - 5 pm

DMC Seller Day
Only for LCC agencies holding the DMC Seller license - registration needed

5 pm - 5:45 pm

Sponsors Meet and Greet
All sponsors are invited to meet our Management and connect on site

7 pm- 11 pm

RED TIE GALA NIGHT
Join us for a fascinating and glamorous gala night to kick-off this event in style in downtown Valletta. Our historic and unique venue requires formal attire, so also no sneakers allowed.
Dress Code: Formal / Evening Attire. Following our Red Tie motto, kindly wear either black or red, also accesoires count.

Agenda 8 November 2025

 

08:30 amPre-Conference Networking Coffee
08:45 amOpening LCC General Assembly 2025
John Melchior, Conference Moderator
9 amFOCUS TOPIC
Next Gen Travellers - Demand, Behaviour and Future Outlook
 Born to Roam: The New Rules of Travel for Gen Z and Gen Alpha
Opening Keynote by Yaël Meier, Start Up Entrepreneur, Co Founder ZEAM, Forbes 30 under 30
 Opening Keynote: ImpACT!
Markus Orth and Heiko Brix, Managing Directors, LCC Headquarters
 Keynote
Sebastian Adams, Director Global Sales, Germany, Austria, Switzerland at Marriott International 
 Next Gen Travellers' Comeback to Travel Agents: How to meet their expectations
Astrid Kastberg, Managing Director B2B at RateHawk
 

Sponsors' Exhibition

Coffee Break by Saudia

 Next-Gen Nomads: Redefining Travel in the Age of Experience, Tech & Conscious Choice
Panel Discussion with Ruza Faath (Silversea), Alex Gali (Saudia), Bakor Altayar (Saudi Tourism Authority),  Oliver Moore (Enterprise Mobility), moderated by John Melchior
2:30FOCUS TOPIC:
Navigating the New Global Order - Geopolitics and the Impact on the Future of Movement
 Travel at the Crossroads of Geo-Politics and Power
Julius van de Laar, Political Strategist and Campaign Consultant, Keynote Speaker
 Lufthansa Keynote
Johannes Walter, Vice President Area Management Home Markets and Global B2B Servicing at Lufthansa Group
1 pmSeated Sponsor's Networking Lunch
Enjoy an open-air lunch by the sea
 Speed-Meeting
Indulge in the sun-kissed networking area and enlarge your business network
3:35 pmGlobal Geopolitical Impact on the Travel Industry
Panel Discussion with Julius van de Laar, Andrew Matthews (IATA), Sven Liebert (BTW), moderated by John Melchior
4:15Coffee Break by TripsTax
4:45 pm German Plenary
4:45-5:30 pm

Deep Dive Session to choose from
1. Next Gen Travel
2. Resilience and Mindfulness
3. AI in the Travel Agency
4. VR in Sales and Agency Processes or Stove Carving Workshop

6:15 pmEnd of Plenary Day
7:30 pmDeparture Dinner
8:30 pmCasual Dinner
Location: Surprise
Dress Code: Smart Casual - bring comfortabel shoes

Agenda 9 November 2025

8:30 amWelcome Networking Coffee
8:45 amBeyond Borders: How Destinations Create an IMPACT on the Future of Travel
Ian Borg, Deputy Prime Minister, Malta
9:10 amFOCUS TOPIC:
Innovation on the Move. How AI is Reshaping Travel!
 How AI is Changing Amadeus: Transforming Travel and Unlocking Efficiency at Scale
Dr. Oliver Rengelshausen, Managing Director at Amadeus Germany
 Bad Romance: Why travel tech can make us GAGA
David Chappell, Chief Product Officer at TripStax
 Eurowings
Irina Haselmann, Managing Director at Eurowings Holidays
 Coffee Break by HanseMerkur
 Destination Future: How Airport are Going Digital
Airport Munich, Speaker TBA
 AI on the Move: Reimagining Travel Through Machine Intelligence
Panel Discussion with Anna Neumeister (Hahn Air), AER, Qatar Airways, Qatar Tourism, and Airport Malta
 Malta- Creating Impact for LCC
Nils Hilsenitz, CEO at LCC Robert Arrigo and Sons
1 pmLunch
 DMC Live Tour
curated and sponsored by LCC Robert Arrigo and Sons
4:15 pm

Deep Dive Sessions to choose from
1. Resilience and Mindfulness
2. AI in the Travel Agency
3. VR Zone
4. LCC Product Show

 Surprise in the Plenary
 Creating ImpACT with LCC
Conference Take Aways by Markus Orth and Heiko Brix, Managing Directors, LCC Headquarters
 Motivational Closing Keynote:
Resilience and Mindfulness
Speaker TBA
6:30 pmEnd of Plenary
8:30 pmFarewell Cocktail
8:50 pmFarewell Dinner
Venue Westin Dragonara

Agenda 10 November 2025

MorningOptional Excursions as offered by LCC Robert Arrigo & Sons
 Individual Departure
6 amLCC Airport Transfers
Due to high traffic expected on Mondays, transfers depart 3 hours prior to departure.
9 amLCC Airport Transfers
11 amLCC Airport Transfers
12 pmLCC Airport Transfers
2:30 pmLCC Airport Transfers

7 November - Highlights

All day: Individual arrival and leisure time at destination

★ 09:00 | Start International Business Travel Meeting (for LCC BT Agencies only)

★ 13:00 | Departure LCC VIP Excursion (registration needed, limited seats, first come-first serve)

★ 15:00 | Start DMC Seller Day (for LCC DMC Sellers only)

★ 17:00 | Sponsor*s Meet and Greet

★ 19:00 | Departure GALA Night  - Transfer time 30 minutes

★ 20:30 | Opening GALA Dinner -  Dress code: Formal / Gala (red or black)

8 November - Highlights

★ Morning | Plenary

★ 09:00 | Opening Keynote 

★ Morning | Keynotes by Visit Malta, Marriott and others

★ Networking Sponsors Exhibition

★ 13:00 | Lunch & Learn Sponsors Lunch

★ Afternoon |  Speed Dating

★ Afternoon  | Plenary - Keynotes 

★ Afternoon | Deep Dive Sessions

★ 19:30 | Departure Dinner - Transfer Time: 30 minutes

★ 20:45 | Networking Dinner   

9 November - Highlights

★ 09:00 Plenary with industry panels, expert interviews and keynotes

★ Morning | Keynotes 

★ Lunch

★ Afternoon | Deep Dive Sessions 

★ Afternoon | Award Ceremony

★ Closing Keynote

★ Afternoon DMC Live Tour

★ 20:30 | Cocktail Reception and Farewell Dinner

★ 21:00 | LCC Awards and Sponsors Raffle

★ 00:00 | After Dinner "All Night Long" Dancefloor

ImpACT – or in short: I ACT

Our Motto. Our Momentum. Our Promise.

In 2026, ImpACT is more than just a theme. It’s our mindset, our mission, and our call to entrepreneurial action.

As the global LCC network, we’re not standing still—we're shaping the future of travel, entrepreneurship, and responsibility. The word “impact” embodies our collective ambition: to drive meaningful, lasting change—locally and globally, for our network and the people we serve.

But impact doesn’t happen on its own. “I ACT” is our declaration that every individual counts. Every office, every entrepreneur, every employee is a catalyst for change. It’s about taking initiative, not waiting. About ownership, not observation. About forward motion, no standstill.

Together, we make a difference:

  • In our communities, by acting with purpose.

  • In the travel industry, by innovating with responsibility.

  • In our own lives, by leading with intention.

Through I ACT, we turn impact into action—every day, in every decision, across every level of our growing network. Because we don’t just talk about the future of travel. We shape it and and lead with impact.

ImpACT is more than a motto — it’s a movement. 
As the global LCC network, we’re not standing still. We’re shaping the future of travel, entrepreneurship, and responsibility — together, and with purpose. 

“I ACT” – because impact starts with every individual.

  • Business Travel Meeting

    When: 7.11.2025, 9 am - 4 pm
    Where: The Great Siege, Westin Dragonara
    Target group: All LCC agencies holding the Business Travel License from Germany and abroad. Registration required. Agenda to follow soon.
    Host: Savio Monsorate, LCC Headquarters

    Register now

  • DMC Seller Day

    When: 7.11.2025, 3 pm - 5 pm
    Where: Pavillion, Westin Dragonara
    Target group: All LCC agencies holding the DMC License. Registration required. Agenda to follow soon.
    Host: Antje Lehmann, LCC Headquarters

    Register now
  • %Image Source: LCCI%

    VIP Excursion

    When: 7.11.2025, 1 pm - 5 pm
    Where: SURPRISE / Meeting point Westin Dragonara
    Limited: to 100 attendees
    Target group: All LCC agencies who want to enrich their stay with an authentic Malta Experience among your LCC community, before the event officially kicks-off. Moments to be remembered - personally crafted by LCC Robert Arrigo & Sons! Registration required. Fully sponsored by LCC Headquarters.
    Important: If you attend the Business Travel Meeting or the DMC Seller Meeting on 7.11.2025, you cannot attend the VIP excursion which happens simultaneously.

    Register now

Swipe to Explore our all Industry Experts

  • Yaël Meier

    Co Founder ZEAM, Swiss Start Up Entrepreneur, Spiegel Bestseller Author, Forbes 30 under 30, Voice of the New Generation

    Connect

  • Julius van de Laar

    political strategist and communications expert with strong campaigning experience, worked in Barack Obamas winning campaigns 2008 and 2012

    Connect

  • Ian Borg

    Deputy Prime Minister Foreign
    Affairs and Tourism
    Malta 

    Connect

  • Carlo Micallef

    CEO Malta Tourism Authority 

    Connect

  • John Melchior

    Conference Moderator

    Connect

  • Johannes Walter

    Vice President Area Management Home Markets and Global B2B Servicing, Lufthansa Group

    Connect

  • David Chappell

    Chief Product Officer
    TripStax Technologies

    Connect

  • Anna Neumeister

    Regional VP Agency Distribution, Germany, Switzerland, Austria, Slovakia, Nordics & Iceland 
    Hahn Air

    Connect

  • Anna Neumeister

    Regional VP Agency Distribution, Germany, Switzerland, Austria, Slovakia, Nordics & Iceland 
    Hahn Air

    Connect

  • Bakor Altayar

    Market Director for Central Europe

    Saudi Tourism Authority

    Connect

  • Oliver Moore

    Director of Agency Sales
    Enterprise Mobilities

    Connect

  • Joao Limpo

    Global Key Account
    RateHawk

    Connect

  • Michael Dow

    Senior Key Account Manager bei TUI Deutschland GmbH
    TUI Deutschland

  • Oliver Rengelshausen

    General Manager Amadeus Germany

    Connect

  • Nils Hilsenitz

    Commercial Director, LCC Robert Arrigo and Sons, Malta

    Connect

  • Johannes Ganser

    Executive Board Cooperations- & Travel Distribution, HR & Compliance, Hansemerkur

    Connect

  • Sandra Pfützenreuter

    Head of Sales DACH and Trade Marketing, TUI Cruises

    Connect

  • Jan Viebrock

    Senior International Sales Manager at Hapag-Lloyd Cruises

    Connect

  • Ruza Faath

    Sales Manager Germany, Austria and Switzerland, Silversea Cruises

    Connect

  • Nils Casmir

    Director of Sales, DERTOUR Germany

    Connect

  • Alex Gali

    GM Sales Strategy, udia

    Connect

  • Sven Liebert

    Secretary General at the Federal Association of the German Tourism Industry | Moderator | Political Entrepreneur

    Connect

TOP KEYNOTE Yaël Meier

Yaël Meier, Co-founder of ZEAM, Start Up Entrepeneur, Bestselling Author, and LinkedIn Top Voice

On Stage: 8.11.2025 - Focus Topic: Next Gen travellers

Yaël Meier, 25 years old, is a co-founder of ZEAM, the leading Gen Z agency in the DACH region. Together with a team of 30 people, she advises companies such as Porsche, Migros, and Allianz. In the summer of 2023, she launched as a co-founder the video-based job platform Jobshot. Additionally, Yaël is the SPIEGEL bestselling author of the book "Gen Z" and has been twice recognized as LinkedIn Top Voice and included in Forbes 30 under 30.

ZEAM is a hybrid of a marketing agency and consultancy founded in 2020 by Yaël and Jo Dietrich. Since its inception, ZEAM has supported companies like Allianz, Porsche, and Migros in reaching a young audience. Their work has been awarded multiple times, and they have been featured in over 30 media outlets, including NZZ, SRF, FAZ, and Handelszeitung. In addition to Gen Z strategic consulting, ZEAM also implements TikTok channels for companies. All of this is accomplished with a team of 30 people, all under 30 years old.

Yaël introduces herself on ZEAM's website saying, "My most precious piece of clothing exists only digitally." The Frankfurter Allgemeine Zeitung has dubbed her the "explainer of Generation Z."

Connect

TOP KEYNOTE Julius van de Laar

Julius van de Laar, Political Strategist and Campaign Consultant

On Stage: 8.11.2025

Keynote: Travel at the Crossroads of Geo-Politics and Power

Panel: Geopoltical Impact on Travel

Julius van de Laar is a political strategist and communications expert with strong campaigning experience. He has consulted politicians and political parties, non-governmental organizations and companies, developing strategies to achieve their goals: winning elections, advocating for issues, raising money, growing their membership and creating a movement.
During the 2008 and 2012 US Presidential elections, Julius van de Laar worked for Barack Obama's winning campaigns in nearly a dozen states. There, he focused on reaching voters and gaining supporters by combining conventional campaigning tactics with the latest new media strategies.

Since then, Julius van de Laar served as a senior strategist to Germany's Democratic Party, as well as candidates across Europe, providing advice on campaign strategy, messaging and digital media.

van de Laar is a frequent TV and radio analyst for current political events. He lectures at conferences and universities, gives workshops on campaigning and digital media and messaging and advises politicians and business leaders on strategic communication.

“Capital” magazine selected Julius van de Laar as one of the “Top 40 up-and-coming talents” in German politics.

Connect

TOP PANELIST Andrew Matters

Andrew Matters, Director, Sustainability & Economics, IATA

On Stage: 8.11.2025

Panel: Geopoltical Impact on Travel

Andrew is the Global Head of Economic Analysis & Policy at the International Air Transport Association in Geneva. He leads the team which delivers strategic insights and advice regarding the global economic and policy landscape, and the key issues and developments facing the air transport industry.

These insights inform and influence decision-makers within IATA, its member airlines and other stakeholders, including regulators and governments. Andrew regularly engages with and advises senior industry executives, participates in Working Groups and Technical Committees and presents at international conferences around the world. In a varied career, Andrew has held Executive roles in the strategy and finance teams at Qantas Airways and Leighton Holdings, and was a trusted policy-maker and senior adviser to the Prime Minister and Treasurer of Australia.

Connect

TOP PANELIST Sven Liebert

Sven Liebert, Secretary General of the BTW (Bundesverband der deutschen Tourismuswirtschaft)

On Stage: 8.11.2025

Panel: Geopoltical Impact on Travel

On Stage: 8.11.2025 - Panel: Geopolitical Impact on Travel

Sven Liebert has been Secretary General of the Federal Association of the German Tourism Industry (BTW) since December 2022.

As the umbrella organisation for the tourism industry, the BTW represents the entire tourism value chain – from transport providers to hotels and restaurants to tour operators and travel agencies.

Sven Liebert previously served as Head of Public Policy Germany at the Berlin office of METRO AG until November 2022, where he was responsible for representing the company's national interests.

He was also responsible for the digitalisation of the public sector.  Until November 2022, Sven Liebert was Head of Public Policy Germany at the Berlin corporate representative office, where he represented the national interests of METRO AG. He also worked on the digitalisation of the public sector at the management consultancy PwC. He studied business administration, economics and political science in Friedrichshafen and in the USA.

Connect

Ian Borg, Deputy Prime Minister and Minister for Foreign Affairs and Tourism, Malta

On Stage: 9.11.2025 - Hosting Destination

 

Dr Ian Borg currently serves as Deputy Prime Minister and Minister for Foreign Affairs and Tourism. He also served as Chair-in-Office of the Organization for Security and Cooperation in Europe (OSCE) in 2024. Born in Dingli, Malta, Ian Borg’s passion for public service began early. He pursued studies in law at the University of Malta, earning a Doctoral Degree in Laws in 2012, along with a Diploma in Public Notarial Practice and a Bachelor’s Degree in Law. This legal foundation has greatly informed his approach to governance and international relations. At just 19, he was elected Mayor of Dingli in 2005, one of Malta’s youngest mayors, serving until 2013. His early political success led him to national politics, where he was appointed Parliamentary Secretary for EU Funds and the 2017 EU Presidency. His leadership was instrumental in achieving a 100% absorption rate of EU funds for the 2007-2013 period. As Minister for Transport, Infrastructure, and Capital Projects (2017-2022), Dr. Borg spearheaded major projects like the Kappara and Marsa Junction projects, and the Central Link project. He led the development of significant green spaces, including Ta’ Qali National Park and the Bengħajsa National Park and launched Malta’s first Metro Plan aimed at transforming public transportation. Since 2022, Dr. Borg has served as Minister for Foreign and European Affairs and Trade, advancing Malta’s global goals. His leadership earned international recognition, particularly during Malta’s Presidency of the UN Security Council (UNSC) in 2023 and 2024, and his current role as OSCE Chair-in-Office. Dr Borg will also be chairing the Maltese Presidency of the Council of Europe in 2025.

In September 2024, Dr Ian Borg was elected Deputy Leader for Parliamentary Affairs of Partit Laburista (Labour Party). In this regard, he was thus appointed Deputy Prime Minister, in addition to his role as Minister for Foreign and European Affairs and Trade. On 26 November 2024, Ian Borg was assigned the Tourism portfolio in addition to his role as Deputy Prime Minister and Minister for Foreign and European Affairs. Ian Borg has been recognised on Forbes’ 30 Under 30 list (2013) and European Voice’s Top 40 Under 40 (2017), underscoring his contributions to both European and global politics.

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Johannes Walter, Vice President Area Management Home Markets and Global B2B Servicing, Lufthansa Group

On Stage: 8.11.2025 - Focus Topic: Geopolitical Impact

 

Johannes Walter was appointed ‘Vice President Area Management Home Markets and Global B2B Servicing’ of the Lufthansa Group on October 1, 2023. In this role, he is responsible for sales in the Lufthansa Group's home markets (currently Germany, Switzerland, Belgium and Austria) and for the further development of global B2B service opportunities. Johannes Walter began his career in the airline industry in 2002 at Austrian Airlines in Germany, followed by commercial management positions in international markets such as Italy, France, Sweden and Austria. In these roles, he made a significant contribution to strengthening incoming tourism to the domestic market. In 2016, he was appointed Head of Distribution Global Market Management and was thus responsible for the worldwide introduction of new, interactive distribution solutions and the placement of offers in B2B channels. In 2021, he also took over responsibility for the expansion of the Lufthansa Group's digital air retailing partnerships with well-known innovators such as Google, Skyscanner and Expedia. Mr. Walter is married and has 3 children. 

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Oliver Moore, Director of Travel Agency Sales, EMEA, Enterprise Mobility

On Stage: 8.11.2025 - Focus Topic: Next Gen Travellers
Panel

Olly oversees TMC partnerships across EMEA for Enterprise, with direct reports in core markets, UK, Germany, France & Spain. His broad industry knowledge informs Enterprise’s distribution, payment and connectivity strategy across the region, aiding TMC’s growth in the often-overlooked ground transport sector.

Olly began his Enterprise career in 2004, helping to open a new central London branch at Russell Square. He setup the company’s Entertainment Division in 2006, providing dedicated support to the film, television and media sectors. As Enterprise’s international network grew, Olly took on the role of National Sales Manager for UK & Ireland in 2013 and then Head of Travel Agency Sales for UK & Ireland in 2015 before gaining promotion to his current role in 2019.

Away from work, Olly spends most of his time with his 3 children and as a former tennis coach, he’s a regular on both tennis and padel tennis courts.

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David Chappell, Chief Product Officer for Tripstax Technologies.

On Stage: 9.11.2025 - Focus Topic: AI and Innovation
Title: Bad Romance - why travel tech can make us GAGA

David is Chief Product Officer for Tripstax Technologies. He is renowned in the industry for his deep knowledge of all aspects of TMC architecture and process flow, alongside his unique way of articulating complex problems and elegant solutions. Joining in June 2023, David was brought in as Chief Strategy Officer to leverage his tech knowledge in aligning the commercial side of the business to its products, and to further evolve the TripStax product offering in the market. Having established a successful sales process and enhanced proposition, he moved to the position of Chief Product Officer as of January 1st , 2024. A free thinker, David has carved a reputation for excellence founded on his wide range of experience across the TMC value chain and is known for his progressive approach to solving long-standing industry challenges. Outside of work, and in proof that digital is not always better, David is a keen collector of Vinyl records, restores antique typewriters and holds a black belt in Wado-Ryu karate-do.

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Sebastian Adams, Director Global Sales, Germany, Austria, Switzerland bei Marriott

On Stage: 8.11.2025 - Focus Topic: Next GEN
Keynote

Connect
Alexander Gali, General Manager, Sales Strategy — Saudia

On Stage: 9.11.2025 - Focus Topic: AI and Innovation
Panel

Alexander Gali currently leads the global sales strategy at Saudia and oversees the airline’s flagship commercial transformation initiative, Nevio. He plays a key role in driving Saudia’s shift toward modern retailing, with a strong focus on NDC adoption and innovative distribution models.

With over two decades of experience in the aviation industry and a proven track record in project and change management, Alexander blends strategic insight with hands-on leadership to deliver impactful, future-ready solutions across commercial operations.

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Dr. Oliver Rengelshausen, Managing Director Amadeus Germany

On Stage: 9.11.2025 - Focus Topic: AI and Innovation
Keynote: How AI is Changing Amadeus: Transforming Travel and Unlocking Efficiency at Scale

Dr. Oliver Rengelshausen isDirector of Account Management Travel Seller DACH and Managing Director of Amadeus Germany GmbH. Since 2019, he has also served as Senior Vice President for the Lufthansa Group & Star Alliance at Amadeus IT Group / Amadeus IT Services GmbH. From February 2013 to 2019, he was Managing Director of Traveltainment (renamed Amadeus Leisure IT GmbH in March 2019). In this role, he oversaw national and international sales, technical account management, data quality, marketing, customer support, and human resources. Prior to that, Dr. Rengelshausen served as Country Manager for Germany and Austria at Traveltainment, leading the sales and account management teams. He also chairs the Association for the Promotion of an Open Tourism Data Standard (OTDS e.V.), which was founded in October 2011.

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Nils Hilsenitz, Commercial Director at LCC Robert Arrigo & Sons

On Stage: 9.11.2025 - Focus Topic: Destination Malta

Nils Hilsenitz is the Commercial Director at Robert Arrigo & Sons Ltd., a leading destination management company in Malta. With over 25 years of experience in international tourism and hospitality, Nils has held key roles across Europe, including at the legendary Badrutt’s Palace Hotel in St. Moritz and Kempinski Hotels in Berlin, where he developed a strong foundation in luxury event management and guest services.

At Robert Arrigo & Sons, where he has served for nearly two decades, Nils leads the company’s commercial strategy, oversees volume tour operating, and drives the development of special interest and corporate travel segments. He was instrumental in integrating the company into the Lufthansa City Center (LCC) DMC Network, significantly enhancing its global visibility.

His recent initiatives include spearheading digital transformation, expanding into sustainable and themed travel, and enhancing strategic partnerships—most notably with MTS Globe—to elevate service quality and innovation.

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Bakor Altayar, Market Director for Central Europe, Saudi Tourism Authority

On Stage: 8.11.2025 - Focus Topic: Next Gen Travellers
Panel

Bakor Altayar is the Market Director for Central Europe at the Saudi Tourism Authority, a role where he leverages over a decade of experience in strategic planning, international partnerships, and market development. He's instrumental in positioning Saudi Arabia as a leading global tourism destination, significantly contributing to the integration of Umrah travel with broader leisure offerings and driving growth across key European markets. His work is deeply inspired by "hafawa," the Saudi tradition of warm and generous hospitality, which guides his approach to building relationships and crafting compelling destination narratives. Fluent in English, Arabic, French, and Spanish, Bakor brings a rich multicultural perspective, having studied and worked in Saudi Arabia, France, and Switzerland. He's a creative force, developing innovative concepts that seamlessly blend tradition with modernity—from immersive Hijrah-inspired experiences to future-focused eco-hospitality retreats. Through his leadership, Bakor continues to forge meaningful connections between Saudi Arabia and the world, playing a crucial part in the Kingdom's ambitious tourism transformation.

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Anna Neumeister, Regional Vice President Agency Distribution, Hahn Air

On Stage: 9.11.2025 - Focus Topic: AI and Innovation
Panel

Anna is a Regional VP Agency Distribution at Hahn Air, a German airline that has been specialising in indirect distribution services and ticketing solutions. Anna’s top priority is building strong and trustful business relationships and consulting travel agencies on how they can optimise their business results with the more than 350 Hahn Air partner airlines. Anna’s passion is the global airline industry, and she has over 25 years of experience working for airlines such as Swiss, Delta, Emirates and Southwest in various leisure and corporate sales positions.  A Swiss-Swedish native, she worked and lived in various countries in Europe, Asia and the USA and considers herself a global citizen. The multi-cultural environment at Hahn Air is a perfect fit for Anna who has extensive experience in TMC, corporate and government sales and who is fluent in German, Swedish, English and French.

Anna is inspired every day by her husband and their two children. In her free time, Anna loves to travel, hike, ski and spend time with family and friends. She is excited to attend the LCCI General Assembly and she invites you to drop by the Hahn Air booth in the marketplace to chat and ask questions.

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Ruza Faath, Sales Manager Germany, Austria and Switzerland, Silversea Cruises

On stage: 8.11.2025 - Gen Z Traveller Panel

Ruza has over 30 years of professional experience in the tourism industry and have very good contacts with numerous travel agencies and sales offices in the DACH-market.

She looks back on various stations in my career. Personnel responsibility as office manager in TUI travel agencies as well as great field sales experience with DER Touristik.

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Astrid Kastberg, Managing Director B2B, RateHawk

On Stage: 9.11.2025 - Focus Topic: AI and Innovation
Speech: Next-Gen travelers' comeback to travel agents: how to meet their expectations

 

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Nils Casmir, Director of Sales at DERTOUR Germany

On Stage: 8.11.2025 - Focus Topic: German Plenary

Nils Casmir began his professional career in 1987 with an apprenticeship as a travel agent at Hapag-Lloyd Reisebüro. In 1990, he continued his education with a degree in Business Administration, focusing on Marketing, Trade, and Environmental Economics. After graduating with a diploma in Business Administration, he started in 1996 as a marketing trainee at today's market research company NielsenIQ.

Since 1997, Nils Casmir has held various roles in tour operator sales at the former Deutsches Reisebüro (now DERTOUR). Over the years, he has gradually taken on responsibility for key account management, internal and field sales, as well as training and events. He is currently Director of Sales at DERTOUR Germany.

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Uwe Mohr, Vice President Sales, AIDA Cruises

On Stage: 8.11.2025 - Focus Topic: German Plenary
Uwe Mohr has more than 30 years of professional experience in the tourism industry and has been with AIDA Cruises since December 2012. As Vice President Sales, he is responsible for the strategic direction and operational implementation of sales at the German market leader for cruises. Prior to this, he gained extensive experience at leading companies such as TUI and built up a strong network within the industry.

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Michael Dow, Senior Key Account Manager bei TUI Deutschland GmbH

On Stage: 8.11.2025 - Focus Topic: German Plenary

 

Michael Dow has been supporting Lufthansa City Center since 2007 and serves as the continuous point of contact for the LCC headquarters on all matters related to TUI Deutschland. He is a trained travel agent, a former branch manager at a TUI travel center, and has been working in key account management at TUI Deutschland since 2001.

 
Johannes Ganser, Executive Board Cooperations- & Travel Distribution, HR & Compliance, Hansemerkur

On Stage: 8.11.2025 - Focus Topic: German Plenary

 

Johannes Ganser is a member of the Executive Board at HanseMerkur, responsible for Cooperative and Travel Sales, Human Resources, and Compliance. Following his education and studies, he began his career at Lufthansa, later joining Air Berlin in 2007, where he led Customer Loyalty and Partnerships. In 2010, he transitioned into the insurance industry, joining HanseMerkur Travel Insurance as Director of Tourism. He was appointed Chief Sales Officer in April 2016 and became a member of the Group Executive Board in 2019.

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Jan Viebrock, Senior International Sales Manager at Hapag-Lloyd Cruises

On Stage: 8.11.2025 - Focus Topic: German Plenary

Jan Viebrock serves as Senior International Sales Manager at Hapag-Lloyd Cruises, where he leads international sales efforts. A dedicated tourism professional, Jan began his career as a trained shipping agent and Port Agent in Valparaíso, Chile. Following his tourism studies, he joined A-ROSA Resorts as Head of International Sales.

After nearly four years, Jan transitioned into the #WorldofTUI, where he held several leadership roles. These included overseeing various destinations, serving as Marketing & Revenue Manager for TUI Experiences in the Balearic Islands, and playing a key role in establishing TUI Musement in the German-speaking market.

In November 2024, Jan brought his broad expertise and international perspective to Hapag-Lloyd Cruises, continuing his commitment to excellence in the travel industry.

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Sandra Pfützenreuter, Head of Sales DACH and Trade Marketing, TUI Cruises

On Stage: 8.11.2025 - Focus Topic: German Plenary

With over 20 years of experience in sales within the tourism and cruise industry, Sandra Pfützenreuter began her career with an internship at TUI, where she developed a deep passion for travel and hospitality. She went on to spend a decade at A-ROSA River Cruises, ultimately leading the sales team as Head of Sales.

Following that, she dedicated 11.5 years to TUI Cruises – Mein Schiff, further expanding her expertise in the cruise sector. Today, she is responsible for partner sales across the DACH region (Germany, Austria, and Switzerland) and oversees trade marketing activities, continuing to drive growth and innovation in the industryy

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John Melchior

John Melchior, Conference Moderator

On Stage: 8. 11 and 9.11.2025 

John is a renowned International Industry veteran, analyst, speaker and expert. Originally from Demark, John built his career in the UK first in corporate Travel agency scene and then with an airline with the Maersk Group. He then had senior positions for many years with the global network, Radius where he travelled extensively around the world and learnt how the global travel scene works and establishing valuable contacts and insights. For the last 20 years John has been Managing Director of Travel Consulting Ltd. a firm that works on strategic and business development for companies from all sectors of the travel industry mainly in Europe and the United States. These include being European Corporate Analyst for Phocuswright, doing research projects for companies such as Amadeus, Master Card and many others. He was also heavily involved with Onyx and is today working with a number of companies who are preferred suppliers to LCCI such as Sportsevents 365 and Qondor and is also involved In Travel Ledger, a growing travel payment company. He has been a friend and adviser to Lufthansa City Center for many years and brings his experience, insight and ability to get most out of the speaker sprinkled with humour to our stage to lead the business proceedings.

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