A tradition is back - The LCC General Assembly RECAP

The LCC flagship global conference on the business of travel and LCC network had returned this March: the LCC General Assembly.

Almost 30 months after our last global LCC conference we were thrilled to invite you to 30 years LCC to be celebrated in stunning Andalucia.

From 1 to 4 March 2023, Marbella was hosting LCC exclusively at the brand-new Hardrock Hotel Marbella.

We were gathering 400+ LCC entrepreneurs,  suppliers, travel leaders and industry experts over the course of three days. All was there: compelling conversations, challenging stage talks, and unmissable memories, stunning destination experiences, global networking opportunities within your LCC community - and so much more. The LCC General Assembly was the "can't miss event" in 2023.

All new: New Shape! New Date!

Kind regards,

Martina Groenegres and Markus Orth
LCC Headquarters


Unfog your Midn by Leander Greitemann


The time has come: From 1- 4 March 2023, Andalusia is getting ready. Ready for us, ready for Lufthansa City Center, for an event that rocks. In the middle of Marbella, the Hard Rock Hotel opens its doors for the first time and welcomes the LCC General Assembly as a premiere - very exclusively as a kick-off into the new year. Special, unique, different!

"Closer!" is the motto of the event and the Kick Off 2023. Because this General Assembly is the first of its kind in 30 months. The first opportunity for around 50 new LCC members from 11 new LCC markets to personally experience the global LCC network "closer”. Because it is not only Corona that has shown us in these months: Breaking old patterns, unleashing strengths, unleashing shared potential is the order of the day: Moving closer to customers, closer to new needs, closer to new trends, closer to new work models, closer to new generations of travellers and employees, and closer to the potential of the LCC network is the model for success in the future. Be there when we put outstanding guest speakers, industry experts and great pioneers of our network on the big and small stage. Conversations will not be neglected, on the contrary - plenty of room for exchange, dialogue, inspiration, reflection and provocation will allow ideas to sprout.

It all starts on Wednesday, 1.3. at 6 p.m. for the opening - look forward to three unique evening events, 2.5 days of conference, great partners, breathtaking destination insights in LCC style - all this and much more.

Be there. Experience. Unleash: Closer - at the Hard Rock Hotel Marbella!

We look forward to welcoming you at the General Assembly soon.



An event that rocks at the

Hardrock Hotel Marbella****

Opening 1. March 2023 - right with our event!


This is also why pre-nights are not available at the Hardrock Hotel. For any earlier arrivals you are welcome to choose on eof our hotels at special LCC discounts below.


Post event nights at the Hardrock Hotel Marbella are available - upon request

Single room: 155 Euro incl. breakfast
Double Room: 185 Euro incl. breakfast



1 March - 4 March 2023

Wednesday- Saturday
(Week before ITB 2022)

Optional prolongation over the weekend


Kick off the year with a new date at a new hotel in a stunning destination with a new setting and format.


Participation Fee


Participation package incl. 3 nights is 499 Euro in single rooms for early birds till 30.11.2022 (and 399 Euro in double room for LCC delegates - this deadline prolonged).

Special discounts will apply if more than 2 people per LCC attend (350 Euro for third and fourth person attending from same LCC).

As of 1 December the participation fee rises to 599 Euro (3 nights single room) and 499 Euro (double room). Private accompanying persons are more than welcome to join our event and attend all the F&B programme, 3 exciting dinners and transfer services. Private attendees amount to 599 Euro in double room, after 1 December the fee rises to 699 Euro in double room. 


At LCC, we want to emphasize the importance of sustainability in every area of life and business whenever we can. For this reason, we try to set a good example by also conducting our General Assembly in the most climate-friendly way possible.

Our chosen conference location - the Hard Rock Hotel Marbella - controls comsumption and reduces single-use plastic drastically and also started the programme "Save the Planet" to improve operational efficiency when it comes to sustainability. Click here to learn more.

In the preparation of the event, we we have turned every screw to minimize emissions as far as possible. To reduce meat consumption as a CO2 driver, we have arranged one purely vegetarian lunch. Moreover, print materials and unnecessary production e.g. for non-digital giveaways were strongly narrowed down. We will use digital signages in all venues and offer an event app instead of any kind of print navigation. For the needed materials, we used sustainable alternatives wherever possible. For example we have chosen a pen made from recycled PET material from Ocean Bound Plastic. The notebook for the attendees was printed climate neutral - supporting a project for clean drinking water for schools in Africa. Click here to learn more.

Nevertheless, a certain amount of CO2 emissions cannot be avoided at a conference of this size, due to the travel of participants, catering, accommodation and on-site activities. These unavoidable 697.657 kg of CO2 emissions will be fully offset this year through climate protection projects run by our partner Atmosfair. We decided on a small-scale biogas plants project in Nepal. Click here to learn more.

The compensation contribution was a mandatory part of the participation fee. By doing so, you automatically contributed to minimizing the ecological footprint of this year's General Assembly. Thank you very much for this!


Get ready for the event

Are you one of the lucky ones to be on the Attendee List for our event?

All 450 attendees who opted-in are listed in our event app, which you can discover now! Scroll trough the agenda, create our own programme, discover our interactive sponsors area with lots of download materials, start chatting with colleagues or send meeting requests and start to fill our event feed with your messages, pictures and excitement. Come join in - download now!


  • Download "AVENTRI EVENTS" App in App Store or Google Play Store on your Smartphone
  • Insert Event Code: 257932
  • Login with confirmation number and email address

Our Speakers at a glance

Click here to learn more about them

Your LCC DMC Partner on site

LCC Viajes Andromeda

You are arriving with your private accompanying person, are in need of a private car or transfer, or wish to upgrade your stay with individualised tailored services?

No matter your need, our LCC DMC Partner Viajes Andromeda will be happy to serve you.



Irina Rymarenko

Email: irina.rymarenko@viajesandromeda.es


Video content

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Reach the event team

All inquiries regarding the LCC General Assembly can always be sent to event@lcc.de