Dear LCC colleagues, dear partners,
Get ready for an extraordinary experience! The LCC General Assembly is back, and this time we are heading to the stunning island of Malta, where 500+ LCC entrepreneurs, industry leaders, and global visionaries will come together for three unforgettable days.
This flagship event, held only once every two years, brings the entire LCC network across 105 countries together to celebrate innovation, collaboration, and the future of travel. Don’t miss this exclusive opportunity to immerse yourself in the heartbeat of the travel industry and your LCC community.
Highlights to Look Forward To:
- Exclusive Networking Opportunities: Meet and connect with influential leaders, partners, and peers from across the globe.
- Inspiring Content: Dive into thought-provoking keynotes, engaging panel discussions, and dynamic workshops with top-tier speakers.
- Unique Destination Access: Explore Malta’s rich history, culture, and stunning scenery through exclusive event experiences.
- Immersive Authentic Experiences: Discover Malta’s rich heritage with curated cultural tours and unique destination highlights.
- Innovative Ideas: Gain fresh insights into the future of travel with cutting-edge presentations and collaborative workshops.
Location: 5 stars Westin Dragonara Resort, Malta
Dates: 7–10 November 2025
Audience: 500+ attendees from across 105 countries
Access: Exclusive to LCC Members and Partners
What’s in for you? A power-packed programme which includes
- Travel & Geopolitical Trends – Understand their impact on our industry
- AI Revolution – From automation to workforce transformation
- Next-Gen Travelers – What’s shaping their demands and behaviors
- Leadership – Mindfulness & Resilience for lasting success
The LCC General Assembly in Malta is set to be the "can't-miss" event of 2025. Secure your spot right away. This is not just a conference. It's a movement. A collective force for shaping tomorrow.
Kind regards,
Heiko Brix and Markus Orth
Managing Directors, LCC Headquarters
ImpACT – or in short: I ACT
Our Motto. Our Momentum. Our Promise.
In 2026, ImpACT is more than just a theme. It’s our mindset, our mission, and our call to entrepreneurial action - launched at the GA in Malta.
As the global LCC network, we’re not standing still—we're shaping the future of travel, entrepreneurship, and responsibility. The word “impact” embodies our collective ambition: to drive meaningful, lasting change—locally and globally, for our network and the people we serve.
But impact doesn’t happen on its own. “I ACT” is our declaration that every individual counts. Every office, every entrepreneur, every employee is a catalyst for change. It’s about taking initiative, not waiting. About ownership, not observation. About forward motion, no standstill.
Together, we make a difference:
- In our communities, by acting with purpose.
- In the travel industry, by innovating with responsibility.
- In our own lives, by leading with intention.
Through I ACT, we turn impact into action—every day, in every decision, across every level of our growing network. Because we don’t just talk about the future of travel. We shape it and lead with impact.
Only four more weeks to go - we have now launched your most important companion for the event: our Event App Brella is live!
Brella is AI-powered – making networking smarter and navigating the conference effortlessly. As of now, you'll go far beyond exchanging business cards. A purpose-built AI recommends your "perfect matches" based on your interests, helping you spark impactful conversations and turn connections into lasting business opportunities.
And that’s not all: Brella also keeps you on top of the agenda, speaker sessions, evening programmes, venues, suppliers and much more — all in one place.
Get started NOW:
1. Download the Bella app from your App Store
Apple App Store Download
Google Play Store Download
2. Click the link “Join the event” in the event invitation email that you received separately today
3. You will be directed directly to the LCC General Assembly 2025.
4. Click “Get started”.
5. You are now at the most important step: Setting up your networking profile.
A well curated networking profile is your key to impactful connections at this event. Take your time and fil in your information carefully.
Top-Class Industry Experts and Speakers
Get ready to meet tomorrow’s leaders - Our Young Talents Squad
We believe it’s not enough to simply talk ABOUT Gen Z and the next generation of travellers—we must engage WITH them. This is why we introduced the first ever global Lufthansa City Center Young Talents Programme in 2025 - and here they are - our 12 LCC Young Talents:
Special Thanks to our Partners
Our Stars on site: LCC DMC Robert Arrigo & Sons
LCC Robert Arrigo & Sons
You are arriving with your private accompanying person, are in need of a private car or transfer, or wish to upgrade your stay with individualised tailored services?
No matter your need, our LCC DMC Partner Robert Arrigo & Sons will be happy to serve you.
Contact:
Nils Hilsenitz and Karl Abela
Email: sales@robertarrigo.com
Need Support - Our Event team is here
Reach the event team
All inquiries regarding the LCC General Assembly can always be sent to event@lcc.de
