Airport Transfer

Individual Arrival at the Conference Location Hardrock Hotel Marbella

Meet us at the LCC Check In desk and grab your name badge

Optional: Excursion Caminito del Rey (5h)

First Timer Reception

Opportunity for new LCC members and new event attendees to get connected 

Speed-Meeting
Grow your network in the blink of an eye

Sponsors Meet and Greet

Networking Zone: For sponsors only

Let's Rock:  Event Kick-Off

Plenary: John Melchior, Conference Moderator

TOP Topic | CLOSER: LCC makes the difference!

Plenary: Martina Groenegres and Markus Orth

Sponsors Welcome Stage

Plenary: Let's meet the faces behind the names

Welcome to Andalusia

Arturo Bernal, Minister of Tourism, Culture and Sports of Andalusia

19:00 - 20:00

Cocktail Connections at Sponsors Happy Hour

Networking Zone: Start the evening with a good chat amongst your valuable business network

20:00 - 20:30

Time to Change - Have a Little Rest and Get Ready for our Dinner

Dress Code: Casual in White & Pastel Colours

20:30- 20:45

Bus Departure Dinner Venue

Meeting point: hotel lobby

Light and White - Marbella Vibes Opening Dinner
Enjoy a fabulous opening networking lounge dinner
Dress Code: Casual in white / pastel colours

Transfer time: 20 minutes
Kindly sponsored by Andalusia

Breakfast and Networking

Conference Opening Day 2
John Melchior

TOP Topic | Economy
Martina Groenegres

How Will Recession and Global Economics Impact Travel

Nejc Jus, Head of Research at World Travel & Tourism Council (WTTC)

Industry Panel: Agency Profitability and Changed Corporate Landscape - How to Stay Ahead of the Game

Alexander Barthold (LCC Ibero International & LCC am Airport), Nejc Jus (World Travel & Tourism Council, WTTC) , Anna Björkman Neumeister (Hahn Air), and Tom Fecke (Sabre) and Marta Ladutko (RateHawk) moderated by John Melchior

Coffee Connections & Five Minutes of Fame

Networking Zone: Optional short pitches and coffee break

THE FIRST CHOICE – for our customers, people and partners

Jürgen Siebenrock, Vice President Area Management Home Markets, Global Programs, Tools and B2B Servicing at Lufthansa Group

Keynote: Travel 2023 - New Strategies Beyond Pent-Up Demand and Recovery

Guillaume Pamélard VP Strategic Regional Accounts, EMEA Travel Sellers, Amadeus

Lunch

TOP Topic | People Centricity
Markus Orth

Keynote: New Thinking, New Needs, New Customers Shaping the Future of Travel
Suzanne Neufang,  CEO at Global Business Travel Association (GBTA)

Industry Panel: Work, Team and Customer Revolution
How Does the Future of Our Industry Look Like?

With Dirk Inger (DRV - German Travel Association - Deutscher Reisebüro Verband), Suzanne Neufang (GBTA - Global Business Travel Association) , Oliver Moore (Enterprise),  Fatih Demirci (Qatar Airways) and Jan van Steen (Omnia Travel Lufthansa City Center Business Travel, Belgium) moderated by John Melchior

Keynote: The Travel Commodity – People Moving

Neil Armorgie,  Above and Beyond/Snowstorm Technologies

Exhibitor and DMC Networking Lounge
Meet our Sponsors and DMC Partners to make business connections!

Deep Dive Sessions I (English) / German Plenary  - Deutsches Plenum
Choose 1 session to attend
English: Corporate - What is in store for the Business Travel agency in 2023? Challenges & Opportunities
English: Leading by example – Being a Wellbeing Role Model
German Plenary with TUI, DER Touristik, HanseMerkur Reiseversicherung und Hapag Lloyd Kreuzfahrten

Time to Change - Have a little rest and get ready for our dinner

Andalucia, my soul | Networking Dinner
Enjoy a fabulous and exciting Andalusian Night full of Spanish flavour, traditions, cuisine, art, locals and culture in a very special private home opening solely for LCC
Dresscode: Smart Casual
Sponsored by Andalucia
Transfer Time: 20 minutes

Dance the Night Away
DJ and Drinks at the Dinner Venue

Late Night at the Bar
If you want to leave the dinner venue earlier enjoy a nightcap at the Hard Rock Bar (optional, on own expense)

Expert Interview: How Do Destinations Meet New Demands in the Luxury and Green Segment

Destination Insights by Saudi Arabia and Panama

Anas Alsharief (VP Marketing Saudi Tourism Authority) and Fernando Fondevila (CEO, Visit Panama) moderated by John Melchior

Industry Panel: Taking Action – Leisure, Luxury, Sustainability

Ute Dallmaier (LCC Niederrhein, Germany), Claudio Cesarano (LCC Media Reisen, Switzerland), Tammy Mcfie ( LCC Reynolds Travel DMC Partner, South Africa), Mirko Zieher (AirPartner), Claudia Majunke (Majunke International Sales) moderated by John Melchior

Keynote: Munich Airport – Ready for Take Off into 2023

Florian Pötsch, Head of International Marketing, Airport Munich

Coffee Connections

Keynote: How Does Hard Rock Hotel Tenerife Meet New Demands

Rafael Rubí, Regional Sales & Marketing Senior Director EMEA+A, Hard Rock Hotel Tenerife

Closing Keynote: Unfog your mind - From Me to We!

Leander Greitemann (Speaker, Author & Musician)

Deep Dive Sessions II
Choose 1 session to attend

German: Leisure and Sustainability / Touristik und Nachhaltigkeit (Studio 1)

English: Guide to Success on Instagram and LinkedIn (Studio 2)

English: Leading by Example - Being a Wellbeing Role Model (Sessions Terrace)

English: Sustainability - What's important for your agency and for your future offer (Plenary)

German: Corporate-IT, Bridge-IT & OBE (Studio 5)

Deep Dive Sessions III

Choose 1 session to attend

German: CRM, Miles&More and Marketing / CRM, Miles&More und Marketing (Studio 1)
English: Tech Talk NDC - Where to go from here! (Plenary)
English: Guide to Success on Instagram and LinkedIn (Studio 2)
German: Corporate and Corporate Procurement / Corporate Einkauf (Studio 5)
English: Sustainability - What's important for your agency and for your future offer

Veggie Lunch

DMC Live Tour

Get excited for your best networking time and best Andalucian memory with destination touches by LCC DMC Andromeda Viajes

Gala Cocktail Reception

Kindly sponsored by Tripstax, with Chief Commercial Officer Mathias Andersson

Rocking Elegance - Gala Dinner at the Hotel
Dresscode: Rocky but Chic - Black & Golden Colours

Conference Summary: Key Thoughts and Take Aways

Martina Groenegres and Markus Orth