Education and Networking Programme

1 March - Highlights

all day: Individual arrival and leisure time at destination

★ 10:00 | Departure LCC Luxury Day (upon invitation)

★ 11:00 | Departure Camino del Rey Excursion (registration needed)

★ 16:00 | Speed Meeting

★ 18:00 | Kick-Off
★ 18:15 | TOP Topic: Closer - LCC makes the difference!

★ 19:00 | Sponsors Happy Hour

★ 20:30 | Opening Dinner "Marbella Vibes" - Outside venue - Transfer time 15 minutes, Dress code: White and Pastell Colours

2 March - Hightlights

★ 09:10 | TOP Topic: Economy

★ 09:20 | Opening Keynote by WTTC

★ 10:00 | Industry Panel

★ Morning | Keynotes by Lufthansa, Amadeus and Above & Beyond

★ 12:45 | Networking Lunch

★ 14:00 | TOP Topic: People Centricity

★ 14:10 | Keynote by GBTA

★ 14:40 | Industry Panel

★ 15:35 | Exhibitor and DMC Networking Lounge

★ 17:30 | Deep Dive Sessions I & German Plenary

★ 19:30 | Networking Dinner "Andalucia, my soul" - outside venue - transfer time: 15 minutes

3 March - Highlights

★ 08:35 | TOP Topic: The new Leisure 3.0

★ 08:45 | Expert Interview with Saudi Arabia and Panama

★ 09:15 | Industry Panel

★ Morning | Keynotes by Airport Munich and Hard Rock Hotel

★ 11:10 | Closing Keynote: Unfog your mind

★ 12:10 | Deep Dive Sessions II

★ 13:10 | Deep Dive Sessions III

★ 14:10 | Veggie Lunch

★ 15:15 | DMC Live Tour

★ 20:00 | Gala Cocktail Reception

★ 21:00 | Conference Summary

★ 21:00 | Gala Dinner "Rocking Elegance" - Venue Hard Rock Hotel - Dress Code Black and Golden, Rocky-Chic

Daily Programme in Detail

We prepared lots of interesting contents, keynotes, panels and networking oppotunities for you. Click below each day to find the programme of the LCC General Assembly 2023 in more detail.

Wednesday, 1 March 2023 - Welcome to Andalusia


Airport Transfer

Individual Arrival at the Conference Location Hardrock Hotel Marbella

Meet us at the LCC Check In desk and grab your name badge


Optional: Excursion Caminito del Rey (5h)


First Timer Reception

Opportunity for new LCC members and new event attendees to get connected 


Grow your network in the blink of an eye


Sponsors Meet and Greet

Networking Zone: For sponsors only


Let's Rock:  Event Kick-Off

Plenary: John Melchior, Conference Moderator


TOP Topic | CLOSER: LCC makes the difference!

Plenary: Martina Groenegres and Markus Orth


Sponsors Welcome Stage

Plenary: Let's meet the faces behind the names


Welcome to Andalusia

Arturo Bernal, Minister of Tourism, Culture and Sports of Andalusia

19:00 - 20:00

Cocktail Connections at Sponsors Happy Hour

Networking Zone: Start the evening with a good chat amongst your valuable business network

20:00 - 20:30

Time to Change - Have a Little Rest and Get Ready for our Dinner

Dress Code: Casual in White & Pastel Colours

20:30- 20:45

Bus Departure Dinner Venue

Meeting point: hotel lobby


Light and White - Marbella Vibes Opening Dinner
Enjoy a fabulous opening networking lounge dinner
Dress Code: Casual in white / pastel colours

Transfer time: 20 minutes
Kindly sponsored by Andalusia

00:00 Late Night at the Bar
Enjoy a nightcap at the hotel bar (optional, on own expense)

Thursday, 2 March 2023 - Economy and People Centricity


Breakfast and Networking


Conference Opening Day 2
John Melchior


TOP Topic | Economy
Martina Groenegres


How Will Recession and Global Economics Impact Travel

Nejc Jus, Head of Research at World Travel & Tourism Council (WTTC)


Industry Panel: Agency Profitability and Changed Corporate Landscape - How to Stay Ahead of the Game

Alexander Barthold (LCC Ibero International & LCC am Airport), Nejc Jus (World Travel & Tourism Council, WTTC) , Anna Björkman Neumeister (Hahn Air), and Tom Fecke (Sabre) and Marta Ladutko (RateHawk) moderated by John Melchior


Coffee Connections & Five Minutes of Fame

Networking Zone: Optional short pitches and coffee break


THE FIRST CHOICE – for our customers, people and partners

Jürgen Siebenrock, Vice President Area Management Home Markets, Global Programs, Tools and B2B Servicing at Lufthansa Group


Keynote: Travel 2023 - New Strategies Beyond Pent-Up Demand and Recovery

Guillaume Pamélard VP Strategic Regional Accounts, EMEA Travel Sellers, Amadeus




TOP Topic | People Centricity
Markus Orth


Keynote: New Thinking, New Needs, New Customers Shaping the Future of Travel
Suzanne Neufang,  CEO at Global Business Travel Association (GBTA)


Industry Panel: Work, Team and Customer Revolution
How Does the Future of Our Industry Look Like?

With Dirk Inger (DRV - German Travel Association - Deutscher Reisebüro Verband), Suzanne Neufang (GBTA - Global Business Travel Association) , Oliver Moore (Enterprise),  Fatih Demirci (Qatar Airways) and Jan van Steen (Omnia Travel Lufthansa City Center Business Travel, Belgium) moderated by John Melchior


Keynote: The Travel Commodity – People Moving

Neil Armorgie,  Above and Beyond/Snowstorm Technologies


Exhibitor and DMC Networking Lounge
Meet our Sponsors and DMC Partners to make business connections!


Deep Dive Sessions I (English) / German Plenary  - Deutsches Plenum
Choose 1 session to attend
English: Corporate - What is in store for the Business Travel agency in 2023? Challenges & Opportunities
English: Leading by example – Being a Wellbeing Role Model
German Plenary with TUI, DER Touristik, HanseMerkur Reiseversicherung und Hapag Lloyd Kreuzfahrten


Time to Change - Have a little rest and get ready for our dinner


Andalucia, my soul | Networking Dinner
Enjoy a fabulous and exciting Andalusian Night full of Spanish flavour, traditions, cuisine, art, locals and culture in a very special private home opening solely for LCC
Dresscode: Smart Casual
Sponsored by Andalucia
Transfer Time: 20 minutes


Dance the Night Away
DJ and Drinks at the Dinner Venue


Late Night at the Bar
If you want to leave the dinner venue earlier enjoy a nightcap at the Hard Rock Bar (optional, on own expense)

Friday, 3 March 2023 - The new Leisure 3.0

07:00Breakfast and Networking
08:30Conference Opening Day 3
John Melchior
08:35TOP Topic | The New Leisure 3.0
Markus Orth

Expert Interview: How Do Destinations Meet New Demands in the Luxury and Green Segment

Destination Insights by Saudi Arabia and Panama

Anas Alsharief (VP Marketing Saudi Tourism Authority) and Fernando Fondevila (CEO, Visit Panama) moderated by John Melchior


Industry Panel: Taking Action – Leisure, Luxury, Sustainability

Ute Dallmaier (LCC Niederrhein, Germany), Claudio Cesarano (LCC Media Reisen, Switzerland), Tammy Mcfie ( LCC Reynolds Travel DMC Partner, South Africa), Mirko Zieher (AirPartner), Claudia Majunke (Majunke International Sales) moderated by John Melchior


Keynote: Munich Airport – Ready for Take Off into 2023

Florian Pötsch, Head of International Marketing, Airport Munich


Coffee Connections


Keynote: How Does Hard Rock Hotel Tenerife Meet New Demands

Rafael Rubí, Regional Sales & Marketing Senior Director EMEA+A, Hard Rock Hotel Tenerife


Closing Keynote: Unfog your mind - From Me to We!

Leander Greitemann (Speaker, Author & Musician)


Deep Dive Sessions II
Choose 1 session to attend

German: Leisure and Sustainability / Touristik und Nachhaltigkeit (Studio 1)

English: Guide to Success on Instagram and LinkedIn (Studio 2)

English: Leading by Example - Being a Wellbeing Role Model (Sessions Terrace)

English: Sustainability - What's important for your agency and for your future offer (Plenary)

German: Corporate-IT, Bridge-IT & OBE (Studio 5)


Deep Dive Sessions III

Choose 1 session to attend

German: CRM, Miles&More and Marketing / CRM, Miles&More und Marketing (Studio 1)
English: Tech Talk NDC - Where to go from here! (Plenary)
English: Guide to Success on Instagram and LinkedIn (Studio 2)
German: Corporate and Corporate Procurement / Corporate Einkauf (Studio 5)
English: Sustainability - What's important for your agency and for your future offer


Veggie Lunch

15:05 - 19:00

DMC Live Tour

Get excited for your best networking time and best Andalucian memory with destination touches by LCC DMC Andromeda Viajes

19:00 - 20:30Time to Change - Have a little rest and get ready for our dinner | Dress Code: Rocky but Chic - Black & Golden Colours

Gala Cocktail Reception

Kindly sponsored by Tripstax, with Chief Commercial Officer Mathias Andersson


Rocking Elegance - Gala Dinner at the Hotel
Dresscode: Rocky but Chic - Black & Golden Colours


Conference Summary: Key Thoughts and Take Aways

Martina Groenegres and Markus Orth 

00:00All Night Long
Open-end Bar and DJ all night long

Saturday, 4 March 2023

Airport Transfer
Individual extension over the weekend
Enjoy some lovely tips, tours and recommendations by our LCC DMC Partner Viajes Andromeda
Departure Caminito del Rey Tour (lasts until 2 pm)

Deep Dives and Workshops to choose from

English: What is in Store for the Business Travel Agency in 2023? Challenges & Opportunities | 2 March, 17:30

The Business Travel segment has experienced dynamic changes over the last 24 months.

In this session, your Corporate team at LCC will share with you the developments from an HQ level. Dive into this interactive session and explore what are the challenges and opportunities that lie ahead. Come and exchange ideas with like-minded peers to see what opportunities exist to grow your corporate business within the LCC network and beyond. Finally, Ms. Suzanne Neufang, CEO of Global Business Travel Association (GBTA) will round up the session by giving participants a strategic perspective coming out of the leading US corporate travel market.


Suzanne Neufang, Siiri Palisaar and Savio Monsorate (from left to right) look forward to 90 exciting minutes with you.