About Heiko: Heiko started as Managing Director 1 September 2024. Prior to this position he was Commercial Director of Touristic Offer Management at Eurowings. In 1992, Heiko Brix started his career at Kuoni Reisen. Various positions in tourist travel agency sales and later as head of corporate travel at Carlson Wagonlit Hamburg finally brought Heiko to Lufthansa in 2001. There he looked after the Lufthansa City Center travel agencies as a key account manager until 2004 and then headed the Lufthansa Key Account Service Team for tour operators until 2009. Heiko then took over the management of the Lufthansa Global Telesales location in Istanbul, later was responsible for Lufthansa Group Sales in Southwest Germany with a location in Stuttgart, then for Lufthansa Group Sales in West Germany with a base in Düsseldorf and from 2016 to 2021 for LHG Sales in Southeast Asia and the Pacific based in Singapore. In June 2021, Heiko took over overall management of Eurowings' tourism sales in Cologne.
CEO Swifty, Lufthansa Innovation Hub
Stanislav Bondarenko
On stage: APAC / EMEA and The Americas Regional Meeting
Titel Keynote: The Role of AI: Ultimate Travel Agent or Game-changing Tool?
About Stanislav: Stanislav is a founder of the AI travel engine Swifty, backed by Lufthansa Innovation Hub. Previously, Stanislav led a business unit at the travel-tech unicorn GetYourGuide and worked as a management consultant for BCG and McKinsey. With Swifty, Stanislav has built the world’s first AI engine, booking a trip based on a text or a voice message.
Titel Keynote: Redefining Relevance for Modern Brands
About Kirsten:
Kirsten is a tourism professional through and through, with more than 35 years of operational experience and management responsibility in all key disciplines of the tour operator business, both nationally and in Europe. She specializes in luxury and long-haul travel. She has been advising companies in tourism and other Prophet focus industries for 10 years on (growth) strategy and business model, brand and positioning, customer experience, transformation, internationalization and ESG. Kirsten is co-lead of Prophet Germany's Travel & Hospitality practice, co-author of the Prophet Consumer Generations Study and leads the company-wide ESG community. Kirsten is also involved in various initiatives to strengthen women in management positions in tourism, is a member of the DRV sustainability committee and a jury member for the German Sustainability Award.
Titel Keynote: Redefining Relevance for Modern Brands
About Gregg: Gregg is an award-winning Creative Director with over 18 years experience, leading inter-disciplinary teams to build brilliant and engaging brand experiences. I’m a genuine, collaborative creative leader and a team player, and I strive to create and produce the highest quality work for my clients. I’m passionate about design as a transformative force to build brands by focussing on what matters most – the consumer.
Regional Vice President at International Air Transport Association, IATA
Peter Cerda
On stage: The Americas Regional Meeting
Titel Keynote:Unlocking Economic Growth: Insights on The Americas Travel Future
About Peter: Peter Cerdá is the International Air Transport Association’s (IATA) Regional Vice President for the Americas. Globally, IATA represents some 290 airlines or 82% of total air traffic, supporting many areas of aviation activity and helping to formulate industry policy on critical aviation issues. Based in Miami, Mr. Cerdá oversees 35 countries with 48 member airlines across North and South America, and the Caribbean, driving IATA’s global standards and international perspective to deliver maximum value to the safe, sustainable and profitable development of aviation across the region. He advocates with Government authorities, safety regulators, airports, and industry stakeholders to create a common approach to utilize aviation as an engine of economic growth and social development, which drives nearly USD$1,011 billion in GDP and generates 14.5 million jobs in the Americas Region. He is a member of the Strategic Leadership Team of IATA, which sets the strategic direction for the organization. Mr. Cerdá is also IATA’s major shareholder for Cargo Network Services (CNS) in the United States, and a member of the Executive Boards of Colombia’s Air Transport Association (ATAC) and Mexico’s National Chamber of Air Transport (CANAERO).
Titel Keynote: Borneo: Where Nature Meets Adventure
About Jospehine: Josephine Chai, in her capacity as one of the Senior Marketing Managers at the Sabah Tourism Board, she will highlight Sabah as a premier leisure destination while showcasing ongoing efforts aligned with the Sustainable Development Goals (SDGs) and their positive impact to the State.
Senior Director Sales Southeast Asia and Pacific, Lufthansa Group
Brendan Shashoua
On stage: APAC Regional Meeting 13 May 2025
About Brendan: Brendan Shashoua, born in 1981 and raised in Switzerland, has been appointed Lufthansa Group’s Senior Director Sales Southeast Asia and Pacific in April 2024. Based in Singapore, he is heading the regional Lufthansa Group’s sales force for Southeast Asia and Pacific. Brendan Shashoua began his Lufthansa Group career at SWISS for revenue management in 2011. After 2,5 years he changed to the sales area as a Global Key Account Manager, being responsible for some of Lufthansa Group’s largest corporate customers. In 2018 he took over his first team lead position of the Sales Services and Groups Switzerland where he was as well responsible for the Global Sales Services Competence Center project. In July 2021 he took over the role as Director of Regional Sales Canada being responsible for the Canadian market before taking over the responsibility for Regional Sales Southeast Asia and Pacific in April of 2024.
Vice President Area Management The Americas, Lufthansa Group
Dirk Janzen
On stage: The Americas Regional Meeting 23 June 2025
About Dirk: Dirk Janzen is the Vice President Sales, The Americas, Lufthansa Group Airlines. Beginning this position on September 1st, 2022 and based in New York, Janzen is responsible for Global Market Strategy, Joint Ventures, as well as Passenger Sales across North and South America. Mr. Janzen brings to this position a wealth of aviation and international business experience, with 22 years working across sales, revenue management, distribution and ancillary/retail. Prior to assuming this role, he served as Vice President, Ancillary and Retail Management, leading a team of over one-hundred employees throughout Frankfurt, Zurich, Vienna and Brussels, where he managed ancillary revenue, non-air partnerships and retail business for the Lufthansa Group airlines and Miles & More. Dirk Janzen began his career with the Lufthansa Group in 2000, first as a member of the company’s general management graduate program, followed by eight years in the U.S., where he eventually became Director, Leisure & Online Sales, North America.
Alice Lau is a seasoned professional known for her extensive knowledge of Amadeus products and their relevance to the travel sector. As an Account Manager at Amadeus Malaysia, Alice has played a pivotal role in driving business growth and fostering strong relationships with clients. She is also responsible for strategic accounts in Malaysia.
Throughout her career, Alice has been recognized for her ability to adapt to the ever-evolving travel industry landscape. Her commitment to staying updated with the latest trends and technologies has made her a valuable asset to Amadeus Malaysia.
Hanafi Liman is the Amadeus account manager based in Kota Kinabalu, Sabah. He joined Amadeus Malaysia in 2012 after working in ticket operations for a travel agency. Over the past 12 years, Hanafi has managed sales activities and account portfolios in Sabah, East Malaysia. His role has since expanded to include key accounts throughout Malaysia. Hanafi has a strong interest in travel technologies, such as web services API and NDC, and understands how Amadeus technology can effectively support you and your agency.
Regional Director for Eurasia and Asia at AIRTiCKET
Aykut Orman
On stage: APAC Regional Meeting
About Aykut:
Aykut Orman is a seasoned Tourism & Travel professional with over 25 years of experience across a diverse range of roles—from entry-level to senior leadership—in Hospitality, GDS, Consolidation & Networking, and Retail Travel Agency sectors. Throughout his career, he has cultivated strong business acumen and a deep understanding of the travel industry's evolving dynamics.
Since February 2020, Aykut has been serving as the Regional Director for Eurasia and Asia at AERTiCKET. In this role, he focuses on building and nurturing relationships with customers and trade partners, fostering sustainable commercial collaborations, and supporting the Global Operations team in enhancing content competitiveness and quality.
Ahmed Mansour is a seasoned Tourism & Travel professional with over 20 years of invaluable experience. Having worked with prominent airlines such as Hahn Air and Egypt Air, as well as in Travel Agency distribution. Throughout his illustrious career, Ahmed has built an extensive network across the Middle East and Africa (MEA) region. His pronounced analytical mindset and keen insight into the evolving dynamics of the travel industry make him a valuable asset.
Since January 2025, Ahmed has been serving as the Regional Director for MEA Region at AERTiCKET. In this role, he focuses on building and nurturing relationships with customers and trade partners, fostering sustainable commercial collaborations, and supporting the Global Operations team in enhancing content competitiveness and quality.
João Múrias is a dedicated travel industry professional with a strong background in the aviation sector, having served in various commercial and leadership roles at LATAM Airlines. Throughout his career, he has also worked with different tour operators and DMCs, which has given him a broad perspective of the travel industry's constant evolution.
Since January 2023, João has been serving as the Senior Business Development Director at AERTiCKET, focusing on Spain, Portugal, and the Americas. In this role, João drives commercial strategies, builds strong relationships with customers and trade partners, and seeks new growth opportunities for the AERTiCKET Group. He also supports and leads the group’s subsidiaries in Brazil and Spain.
Adam Lee is the Regional Marketing Manager for Asia-Pacific at Saudia, the national carrier of the Kingdom of Saudi Arabia. Based in the region, Adam leads strategic marketing initiatives and trade partnerships to strengthen Saudia’s presence across key APAC markets.
With a strong background in travel and tourism, Adam plays a pivotal role in connecting Saudia with international distribution partners, including Lufthansa City Center agencies. His focus is on driving brand visibility, enhancing customer engagement, and supporting the airline’s commercial objectives through tailored marketing and business development strategies.
At the LCC Regional Meeting in Kota Kinabalu, Adam will present Saudia’s latest updates—from network expansions and onboard product improvements to new trade tools and joint initiatives designed to support and empower LCC partners in the region.
Eoin is a dynamic force in the travel industry, renowned for his ability to drive strategic growth and innovation. His tenure at companies like Expedia, SalesTrip and SAP Concur saw him spearhead revenue growth and establish strategic partnerships, cementing positions as a leader in travel technology. Recognized for his achievements with prestigious multiple ‘Deals of the Year’ awards from SAP Concur, Landers is a visionary leader poised to transform the travel industry landscape.
Global Senior Director Sustainability for Radisson Hotel Group
Sven Wiltink
On stage: EMEA Regional Meeting
About Sven: Sven is developing the Sustainability program in the group’s 1,400+ hotels in operations & development in 95 countries around the world. Sven has been with Radisson Hotel Group since 2007, started as trainee in Iceland, after 9 years of operational experience in various hotels he started in 2016 in the Responsible Business team in Radisson Hotel Group HQ in Brussels, Belgium. Together with his team, he leads the group’s Net Zero transformation based on approved Science Based Targets, actively involved in the development of our pathway to net-positive hospitality, implementation of Hotel Sustainability Basics for all its hotels and keeps team members around the world engaged in everyday Responsible Business actions.
Additionally, he is actively representing Radisson Hotel Group in membership organizations such as WTTC, World Sustainable Hospitality Alliance, GBTA, UNEP One Planet network and GSTC. Sven is member of GBTA’s sustainability committee since October 2021 providing global leadership and support to help balance the social, economic and environmental impact of members’ business travel programs. Sven is also member of the senior advisory council of the World Sustainable Hospitality Alliance since October 2023.
About Stéphane: Stephane is the Owner and CEO of Gaston-Sacaze Group, now based in Brazil. Stephane lives in Latin America since 1995. His former career includes Chief Press Officer in the French Embassy in Peru (95-97), Director of Peruvian desk of a French NGO (97-99), then he founded Gaston-Sacaze DMC in Peru in 1998, lived for 25 years in Peru (1995-2020) and then moved to Brazil 5 years ago
Vladimir Campos, Senior Sales and Marketing Executive
On stage: APAC Regional Meeting
Best Practice Session - LCC Use Case Brand
About Vladimir: From the Philippines with over fourteen years of experience in the travel & tourism industry — including the past six years with Blue Horizons Travel & Tours — he has seen the ups and downs of the industry and brings a deep understanding of its dynamics and opportunities, especially with partnerships.
LCC Borneo Trails, Borneo, Malaysia
Jaime Sharon
On stage: APAC Regional Meeting
Hosting DMC Presentation
About Jaime: Jaime Sharon is the Sales and Marketing Manager at LCC Borneo Trails & Travel, a Kota Kinabalu based DMC founded in 2005 that crafts customized travel solutions for both corporate and leisure clients. She brings nearly twenty years of industry experience to her role, quietly overseeing reservations, shaping new product offerings, and assisting in directing the company's digital marketing strategy. Specializing in Malaysian Borneo, Jaime designs nature and widlife focused itineraries, drawing on her deep regional knoweldge and meticulous attention to logistical detail.
