About Heiko: Heiko started as Managing Director 1 September 2024. Prior to this position he was Commercial Director of Touristic Offer Management at Eurowings. In 1992, Heiko Brix started his career at Kuoni Reisen. Various positions in tourist travel agency sales and later as head of corporate travel at Carlson Wagonlit Hamburg finally brought Heiko to Lufthansa in 2001. There he looked after the Lufthansa City Center travel agencies as a key account manager until 2004 and then headed the Lufthansa Key Account Service Team for tour operators until 2009. Heiko then took over the management of the Lufthansa Global Telesales location in Istanbul, later was responsible for Lufthansa Group Sales in Southwest Germany with a location in Stuttgart, then for Lufthansa Group Sales in West Germany with a base in Düsseldorf and from 2016 to 2021 for LHG Sales in Southeast Asia and the Pacific based in Singapore. In June 2021, Heiko took over overall management of Eurowings' tourism sales in Cologne.
CEO Swifty, Lufthansa Innovation Hub
Stanislav Bondarenko
On stage: APAC / EMEA and The Americas Regional Meeting
Titel Keynote: The Role of AI: Ultimate Travel Agent or Game-changing Tool?
About Stanislav: Stanislav is a founder of the AI travel engine Swifty, backed by Lufthansa Innovation Hub. Previously, Stanislav led a business unit at the travel-tech unicorn GetYourGuide and worked as a management consultant for BCG and McKinsey. With Swifty, Stanislav has built the world’s first AI engine, booking a trip based on a text or a voice message.
Regional Vice President at International Air Transport Association, IATA
Peter Cerda
On stage: The Americas Regional Meeting
Titel Keynote:Unlocking Economic Growth: Insights on The Americas Travel Future
About Peter: Peter Cerdá is the International Air Transport Association’s (IATA) Regional Vice President for the Americas. Globally, IATA represents some 290 airlines or 82% of total air traffic, supporting many areas of aviation activity and helping to formulate industry policy on critical aviation issues. Based in Miami, Mr. Cerdá oversees 35 countries with 48 member airlines across North and South America, and the Caribbean, driving IATA’s global standards and international perspective to deliver maximum value to the safe, sustainable and profitable development of aviation across the region. He advocates with Government authorities, safety regulators, airports, and industry stakeholders to create a common approach to utilize aviation as an engine of economic growth and social development, which drives nearly USD$1,011 billion in GDP and generates 14.5 million jobs in the Americas Region. He is a member of the Strategic Leadership Team of IATA, which sets the strategic direction for the organization. Mr. Cerdá is also IATA’s major shareholder for Cargo Network Services (CNS) in the United States, and a member of the Executive Boards of Colombia’s Air Transport Association (ATAC) and Mexico’s National Chamber of Air Transport (CANAERO).
Senior Director Sales Southeast Asia and Pacific, Lufthansa Group
Brendan Shashoua
On stage: APAC Regional Meeting 13 May 2025
About Brendan: Brendan Shashoua, born in 1981 and raised in Switzerland, has been appointed Lufthansa Group’s Senior Director Sales Southeast Asia and Pacific in April 2024. Based in Singapore, he is heading the regional Lufthansa Group’s sales force for Southeast Asia and Pacific. Brendan Shashoua began his Lufthansa Group career at SWISS for revenue management in 2011. After 2,5 years he changed to the sales area as a Global Key Account Manager, being responsible for some of Lufthansa Group’s largest corporate customers. In 2018 he took over his first team lead position of the Sales Services and Groups Switzerland where he was as well responsible for the Global Sales Services Competence Center project. In July 2021 he took over the role as Director of Regional Sales Canada being responsible for the Canadian market before taking over the responsibility for Regional Sales Southeast Asia and Pacific in April of 2024.
Vice President Area Management The Americas, Lufthansa Group
Dirk Janzen
On stage: The Americas Regional Meeting 23 June 2025
About Dirk: Dirk Janzen is the Vice President Sales, The Americas, Lufthansa Group Airlines. Beginning this position on September 1st, 2022 and based in New York, Janzen is responsible for Global Market Strategy, Joint Ventures, as well as Passenger Sales across North and South America. Mr. Janzen brings to this position a wealth of aviation and international business experience, with 22 years working across sales, revenue management, distribution and ancillary/retail. Prior to assuming this role, he served as Vice President, Ancillary and Retail Management, leading a team of over one-hundred employees throughout Frankfurt, Zurich, Vienna and Brussels, where he managed ancillary revenue, non-air partnerships and retail business for the Lufthansa Group airlines and Miles & More. Dirk Janzen began his career with the Lufthansa Group in 2000, first as a member of the company’s general management graduate program, followed by eight years in the U.S., where he eventually became Director, Leisure & Online Sales, North America.
Eoin is a dynamic force in the travel industry, renowned for his ability to drive strategic growth and innovation. His tenure at companies like Expedia, SalesTrip and SAP Concur saw him spearhead revenue growth and establish strategic partnerships, cementing positions as a leader in travel technology. Recognized for his achievements with prestigious multiple ‘Deals of the Year’ awards from SAP Concur, Landers is a visionary leader poised to transform the travel industry landscape.
About Stéphane: Stephane is the Owner and CEO of Gaston-Sacaze Group, now based in Brazil. Stephane lives in Latin America since 1995. His former career includes Chief Press Officer in the French Embassy in Peru (95-97), Director of Peruvian desk of a French NGO (97-99), then he founded Gaston-Sacaze DMC in Peru in 1998, lived for 25 years in Peru (1995-2020) and then moved to Brazil 5 years ago
